Media ownership
Private ownership
The private ownership is funded simply by advertising. Therefore private ownership's is more satisfying the company shareholders rather than the public's interest's. The ownership had more varied channel choices. You find that private ownership had certain channels that are only aimed at one type of audience people for example MTV is only aimed at people between the ages of 16-24, which means the advertisements would be different on the discovery channel.
Public ownership
A public ownership is a British broadcasting corporation, which is funded by the government which is known as the TV licence. The BBC government run the cater to the public who wants an interests. For example the public are able to complain or do a feedback and the BBC will take in the feedback and will make some changes.
Cross media
Cross media is a type of form of cross-promotion in which promotional companies commit to surpassing a traditional advertisement techniques and decide to either include an extra appeals to the products that they will offer. The material that is been used can communicated by any of the mass media such as e-mails, letters, web pages, and other recruiting sources. This method can become successful for the publishers because of the marketing increasing the ad's profit from a single advertiser.
Vertical integration
This is the process by which a media institution- a media conglomerate- owns several companies at different stages of production or the supply chain e.g. Walt Disney owns the films Star wars and Indiana Jones and also marvel films, because they brought the lucasfilm company for 6 billion dollars. When Disney owns all the products they get all the profit when the film is making money in the cinemas.
Advantages
You pay lower costs of transaction because of the inter transactions that happen between the subsidiary companies that typically have a central management and the central communication system that is expensive to use.
It enables you to invest in greatly specialized assets because it means you can obtain over your competitors. This is possible for the company to invest and develop the products that you are offering.
Disadvantages
The capacity balancing problems. So for instance, the business may need to establish excess upstream capacity in order to ensure that the downstream operations will have enough supply under any demand conditions.
It can decrease flexibility. This is because the downstream or upstream investments that the business will make.
Horizontal integration
Horizontal integration is a strategy where a company creates or acquires production units for outputs which are like- either complementary or competitive. One example would be when a company acquires competitors in the same industry doing the same stage of production for the creation of a monopoly. When a company develops into the other areas of one industry, this means that they can benefit from other markets. This can be done by developing a company in that area of production for example producing films. The company will be buying out or taking over another company in the same stage of production.
Advantages
International trade is good because it helps the company to enter outside businesses immediately.Which means it diminishes the expense of the international trade by permitting the company to both handle and to offer the products in the foreign market.
Higher efficiency. The companies will be working together, they will yield more services or products.It does cost less to purchase an existing product than to start another one from the beginning.
Disadvantages
The merger and acquisition often increase the value of the companies. Which means that the company will be brought with some money and will be forced to be shut down by the other companies.
Vertical integration
This is the process by which a media institution- a media conglomerate- owns several companies at different stages of production or the supply chain e.g. Walt Disney owns the films Star wars and Indiana Jones and also marvel films, because they brought the lucasfilm company for 6 billion dollars. When Disney owns all the products they get all the profit when the film is making money in the cinemas.
Advantages
You pay lower costs of transaction because of the inter transactions that happen between the subsidiary companies that typically have a central management and the central communication system that is expensive to use.
It enables you to invest in greatly specialized assets because it means you can obtain over your competitors. This is possible for the company to invest and develop the products that you are offering.
Disadvantages
The capacity balancing problems. So for instance, the business may need to establish excess upstream capacity in order to ensure that the downstream operations will have enough supply under any demand conditions.
It can decrease flexibility. This is because the downstream or upstream investments that the business will make.
Horizontal integration
Horizontal integration is a strategy where a company creates or acquires production units for outputs which are like- either complementary or competitive. One example would be when a company acquires competitors in the same industry doing the same stage of production for the creation of a monopoly. When a company develops into the other areas of one industry, this means that they can benefit from other markets. This can be done by developing a company in that area of production for example producing films. The company will be buying out or taking over another company in the same stage of production.
Advantages
International trade is good because it helps the company to enter outside businesses immediately.Which means it diminishes the expense of the international trade by permitting the company to both handle and to offer the products in the foreign market.
Higher efficiency. The companies will be working together, they will yield more services or products.It does cost less to purchase an existing product than to start another one from the beginning.
Disadvantages
The merger and acquisition often increase the value of the companies. Which means that the company will be brought with some money and will be forced to be shut down by the other companies.
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